Bristlr was created in 2014 by John Kershaw, a bearded man who felt that bearded people are less represented in society. As told by Kershaw himself in interviews, the creation of the app started as a joke. As of today, it has more than 100,000 members worldwide more particularly in the United States, the United Kingdom, the Netherlands, and Canada.
The site aims to make the bearded users find someone who is interested in them, and vice-versa. Media often refers to it as the "Tinder for beards". Its site claims that it has been featured in different online publications such as Cosmopolitan, Elle, BBC, and a lot more.
It has both app and desktop versions. However, the rate of downloads in the Apple Store and Google Play Store are not very high despite being available in the market for years.