Cougar Life

Our Review

Cougar Life is a staunch believer that age is but a number when it comes to love and sexual pursuits. Since its launch in 2006 by Canadian company, Ruby Life Media, the cougar dating website is a safe platform where mature women and young men interact.

Claiming to have over 7 million users worldwide, Cougar Life is one of the biggest and earliest dating sites to cater to cougars and willing cubs. More than just being a dating site, it also aims to dispel the stigma against mature women dating younger men, by publishing blogs and other materials within the dating site.

Still, not everything is peachy as reports of multiple fake accounts plague Cougar Life. To find out if this cougar dating site delivers, we took the time and explored every feature, story, nook and cranny of Cougar Life. 

Cougar Life Members

2,000 from Singapore
Members activity
350 active weekly
Gender Proportion
30 %
70 %
  • Records over 300,000 visits worldwide
  • Over 100,000 new users a month
  • Most of the users are aged 18-34 years old
  • Male users outnumber the females
  • Reports claim that the site is plagued by fake accounts

It seems like the mature ladies still got it with the number of male members flocking Cougar Life. Despite the website's target being women in their mid30s and up, it's the male users who dominate the cougar dating site.

Comprising more than half of the population, males aged 18-34 years old easily outnumber the females. It's interesting to note that this age range is supposedly the peak of a man's sexual libido. With older women having a reputation for being sexually experienced, it seems like the males who joined this dating site are looking for casual dates or hookups with cougars.

Despite the rather impressive user count, reports claim that Cougar Life is home to multiple fake profiles. A telltale sign of bogus accounts is when your new profile, without photos or details, receive multiple messages or attention in a short period. We didn't experience such at Cougar Life, which led us to think the website took heed and tightened some ropes to ensure that the interaction between members run smoothly.


Cougar Life Age Range and Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

How to Sign Up for Cougar Life

  • Registration only takes 3-5 minutes
  • Features a 1-step registration process
  • Members get creative with their usernames
  • Photos can be added during registration, although it is not mandatory
  • Registration includes formulating a greeting or introduction

Unlike other dating sites with lengthy registration procedures, Cougar Life simplifies everything with its 1-step registration process. The form is divided into two accounts, namely: Your Account Info and Your Personal Details.

  • Your Account Info

In this section, you will key in a valid email address, your preferred user name (using of alias is highly encouraged), and your password. You can also upload a primary photo in this section, but if you want to look around first, you add one later. 

  • Your Personal Details

As the title suggests, details such as your gender, birth date, and location (city, state, country, zip code) will be asked here. You may also provide more information regarding your physiognomy in this section. Choose a precomposed answer for the following:

  1. Body Type 
  2. Eye Colour 
  3. Hair Colour 
  4. Ethnicity 

You may leave the above physique-related questions blank if you wish.

Lastly, you will also come up with a short caption or greeting in this section. Once everything is filled out nicely, tick, "I agree to the prescribed use of my personal information in accordance with Privacy Policy." and click the "I agree" button to register.

Shortly, you will receive a verification link via email. Click the link to complete the signup process.

Making Contact on Cougar Life

  • You can search for members according to their location, age range and even their distance away from you
  • You need a premium membership to send and read messages
  • Narrow your search with filters such as body type, height, ethnicity etc.
  • Limit your search to show only members with photos, or members who are available for a date
  • Free users can send "Flirts" to show their interest

Since Cougar Life does not run a strict confirmation process (apart from the email verification), it is quite understandable that they limited a standard account's freedom in terms of contacting other members. 

For standard members, you can get around the cougar dating site with the following functionalities:

  • Search Function

Cougar Life's free search function has several filters and options, making it possible for any cougar or cub to find suitable matches. You can refine your search according to profile fields, distance, and you can even put in your keywords.

The only downside is you can't save your search filters, so you have to set them each time.

  • Send Flirt

Show your interest by sending a member a "Flirt." Cougar Life's version of the "Like," this wordless interaction is the subtle way to say you've got your eyes on them.

For paying members, however, you can get more bang for your buck by trying out these functions:

  • Priority Mail

With this messaging, you can be more creative and generous by sending the cougar or cub of your choice a virtual gift (paid separately). You may also include your request for access if the member uploaded private photos.

  • Chat with Me

Similar to chatting through social media platforms, this feature is a faster and easier way to contact the cougar or cub of your dreams. 

  • Message Me

This a free-form type of communication, but unlike the Priority Mail, you won't be able to do much in terms of sending graphics or media.

  • Send a Gift

Take your flirting to the next level by sending a cougar or cub some virtual gifts. Use up 5 to 35 credits to buy anything from virtual chocolates to jewellery.

Keeping up with the members of Cougar Life is quite simple and straightforward with these user-friendly functions.

Cougar Life Profile Quality

  • Standard users can view profiles and full-sized photos
  • If you see a blurred photo with a lock icon, it means the user has a private photo gallery
  • Profile details can be changed for later

    When it comes to profile information, Cougar Life profiles are informative enough so you can form an idea of what the cougar or cub is like in real life.

    A profile will include the member's age, location, ethnicity, education, body type, eye, and hair colour. Aside from these basic details, you can also check out the About Me tabs to learn more about their personality and preferences.

    Standard members can view the profile and photos in its entirety. However, a user may have uploaded a private photo gallery; to view this, you will need to send a request. Once they grant you permission, you can freely see their private photos.

    Unfortunately, the site doesn't encourage its members to complete their profiles, so several members have half-empty profiles.

    Cougar Life App

    app search
    • Free to download
    • Available on the App Store and Google Play Store
    • Features a similar layout and color scheme as the desktop version
    • Easy to navigate
    • Fast loading time

    While the app offers nothing new in terms of features and special functions, it is still a good addition to the Cougar Life dating platform.

    You can find matches no matter where you are, and you can easily access the Find a Date screen to find cougars who are down to meet you anytime and anywhere.

    Cougar Life Real Life Review

    "Because of my conservative upbringing, I felt ashamed when I started to take interest in younger men after my divorce. I was also embarrassed about the term "cougar" because the term would always be the butt of jokes among friends and family. When I joined Cougar Life, I felt right at home. Finally, I was in an environment where I could be myself and not feel ashamed. Also, there are lots of women on the site with the same urges as me. Now my nights aren't so lonely, and I'm not ashamed of it!"

    - Self-confessed cougar (46)

    "I wasn't like other guys - growing up, I didn't feel the need to chase skirts and get as many girlfriends as I could. I was focused on my studies, then my job, and then my career. I wanted to climb the corporate ladder and fatten up my bank account. The couple of times that I did fall in love, I was bitterly disappointed. Girls are so needy, clingy and dependent - both financially and emotionally. They start drama about the smallest thing and obligate you to pay for every restaurant bill and expect you to treat them like babies on their "red days". I wanted a woman who was stable financially, emotionally and mentally and I found her on Cougar Life. Sure, it feels like a rip-off that you have to pay for a subscription just to talk to women, but so far, I'm enjoying the whole experience."

    - Junior bank clerk (23)

    Design and Usability

    Cougar Life's look and aesthetics seem to be inspired by the 80s, with its bright pink and teal colours plus overall retro feel.

    The layout is very organised, and all essential features such as the Dashboard, Messages, Search, and account avatar are accessible through the top navigation bar. 

    The site itself looks professional and polished, especially its member directory called Dashboard. The boxy layout neatly separates the various parts of the dashboard including the new cougars or cubs, those who were recently online, the number of cougars available for a date, and the helpful, quick links that will send you anywhere within the website.

    If you're looking for new matches, the Search tab is neatly laid out for you. You can adjust all parameters at the upper left corner, and see the results in list or grid complete with primary photo, their introductory message, age, personal details, and the messaging options should you like what you're seeing.

    Overall, navigating Cougar Life won't be a problem for cougars and cubs alike.

    Cougar Life Costs and Prices

    Free Features
    • Account registration
    • Profile creation
    • View other members' profiles
    • Send flirts to other members
    Premium Features
    • Read and send messages
    • Send virtual gifts
    • Send priority mail
      Your mail appears on top of your recipient's inbox
    • Show up first in search results
      VIP members are always shown first on search results

    Is Cougar Life expensive or cheap?

    In comparison to other providers Cougar Life is above average.

    Duration / Credits / CoinsCostsTotal
    100 Credits0.40 USD / Credit39.99 USD
    500 Credits0.30 USD / Credit149.99 USD
    1,000 Credits0.25 USD / Credit249.99 USD
    Cougar Life Cost
    Payment Options
    • Credit Card
    • PayPal
    Payment discretion
    • All purchases will show up on your credit card statement as "CL Media".

    Special Features

    Cougar Life offers several features that keep cougars and cubs on their toes. These are the most noteworthy:


    In real life, you would give gifts to someone you like. In Cougar Life, you can give virtual renditions of these gifts to the cougar or cub who has caught your eye. Gifts cost credits, so it tells the recipient that you're really interested in them.

    Private Gallery

    Users have a public gallery and a private one; the public one is open for paying and free users to see. You can place sexy and alluring photos in your private gallery and only give access to those you deem worthy.

    Find a Date

    On the lower-left corner of your screen, you can see how many cougars are looking for dates on a particular day. Just click on the "Find a Date Tonight" icon and choose which cougar you want to ask out for a date.

    Cougar Life Blog

    The blog is a nice resource for both experienced cougars and curious cubs alike. Aside from giving updates about the site itself, you can also find guides and helpful tips about cougar dating.

    Our rating

    Signing Up: 4.0 / 5
    Making Contact: 3.0 / 5
    Profile Quality: 3.5 / 5
    App: 3.0 / 5
    Real Life Review: 4.0 / 5

    Editor's Conclusion Author Chris Pleines
    Chris Pleines
    Founder of Datingscout and Author of the book "Online Dating for Dummies"
    Cougar Life may look like your run-of-the-mill cougar dating website. Upon closer inspection, however, you'll see that the site makes a lot of effort to distinguish itself from its competition down from the professional, but colourful design to its unique features. The paywall may disappoint a lot of cougars and cubs alike, but those who are passionate about the cougar lifestyle will find that the site is worth a try. Sign up now!

    Cougar Life FAQ

    Free Features

    What are Cougar Life gifts?

    These are virtual gifts that you can give to other members to show them that you like them. You need to purchase gifts using credits. 

    What is the difference between a regular message and priority mail at Cougar Life?

    Regular messages are free-form private chats to other users while priority mail is a more formal way of communicating to the cougar/cub that you like. With priority mail, you can send virtual gifts with your message, and even attach a request to view the user's private pictures.

    Can I create a favourites list as a free user at Cougar Life?

    Yes, you can put users who catch your attention to your favourites list. Just go to their profile and click the "Add to Favourites" button. Also, free users can also check if they're on other users' favourite lists.


    What's Cougar Life?

    Cougar Life is a dating site that matches older women (cougars) with younger men (cubs).

    Who owns Cougar Life?

    Cougar Life is owned by Ruby Life Media.

    When was Cougar Life launched?

    Cougar Life was created back in 2006.

    Where is Cougar Life's headquarters located?

    Ruby Life Media, the owners of Cougar Life, is a company based in Ontario, Canada

    Is there an easier way to login to Cougar Life?

    Currently, the site only has one login system. They don't offer signup via Facebook or Google.

    Is there a Cougar Life mobile app?

    Yes, Cougar Life is also available as a mobile app for iOS and Android users.


    How does Cougar Life work?

    Cougar Life works in a similar fashion to regular dating sites - you create an account, complete your profile and search for matches. The only difference is that the site caters to older women looking for younger men and vice versa.

    Can I use Cougar Life without paying?

    Technically, you can create an account and complete your profile for free. You can also look at other members' profiles for free. However, if you want to message other members, you need to pay for a premium membership.

    How can I view other members' private photos?

    To view the private photos of Cougar Life members, you need to get their permission. You can go to their profile and click the photo with the lock icon on it. This will send a request to the member, informing them that you want to see their private pictures. Once they accept, you will be able to see the photos.

    I'm a free member and I can't send Cougar Life messages. How do I contact other members?

    If you're a free member, you can still send Flirts to other members. This will show them that you like them and are interested in them.


    Can you tell me how to delete Cougar Life account?

    If for some reason you don't want to be a part of the site anymore, you can deactivate your account. Just click on the thumbnail of your profile photo on the upper right corner of the screen and go to your Account options. Click on "Deactivate Your Account" and confirm your request.

    How can I cancel Cougar Life online subscription? Can I cancel without calling their hotline?

    Currently, you can't cancel your subscription via the account settings tab. The only way to do this is to call the hotline at 1-877-740-3176 from 9AM to 7PM.

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    Contact details

    Company:Ruby Life Inc.
    Address:PO Box 67027, Toronto, ON Canada, M4P 1E4