Online Dating 2026 in Singapore vs the World

Name: The State of Online Dating 2026
Creator: DatingScout
License: https://creativecommons.org/licenses/by/4.0/

Country vs country

vs.

The online dating industry in numbers

10.94 billion SGD

combined annual revenue of 72 companies

4.65 billion SGD

Match Group, the biggest company

2.48 billion SGD

Tinder, the biggest single service

55%

earned by companies from USA

Full online dating industry market analysis →

Findings worth a headline

Singapore
31.6% of online daters in Singapore want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
Singapore
29.6% of people looking for a dating site in Singapore in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
Singapore
22.9% of online daters in Singapore want casual dating in 2026, 31.6% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
World
62% of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
World
17.3% of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
Singapore
26.6% of people looking for a dating site in Singapore in 2026 are women and 73.4% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
World
10.94 billion SGD is the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.

What singles search online

Relationship goals

Long-term relationships

31.6%

–

Casual relationships

22.9%

–

Flirting and fun dates

14.9%

–

Exploring my options

12.8%

–

Swinging & Open Relationships

5.3%

–

BDSM & Fetish dating

–

Sugar Dating

9.6%

–

Polyamorous relationships

–

Share who want a long-term relationship, by country

Hungary

69.7%

Denmark

65.9%

Sweden

59.2%

Brazil

51.9%

Finland

51.4%

Austria

46.8%

France

46.7%

Switzerland

46.1%

Germany

44.3%

New Zealand

40.8%

39.5%

USA

38.3%

Spain

36.6%

Netherlands

35.7%

Australia

34.9%

Hong Kong

34.5%

Italy

32.4%

Singapore

31.6%

Italy and Spain are the editions where casual outranks long-term (32.5% vs 32.4%, 38.8% vs 36.6%). In Brazil, Denmark, Finland, Hungary and Sweden more than half of all online daters want commitment.
DatingScout, The State of Online Dating 2026

Cheating? Not everyone searching is single

Relationship status

Singapore

Single70.4%–

Married17%–

It’s Complicated7.6%–

In a Relationship5%–

29.6%Singapore

of online daters say they are not single: married, in a relationship, or “it’s complicated”.

Share of online daters who already have a partner, by country

Italy

37.6%

Switzerland

33.5%

Germany

31.2%

Netherlands

29.6%

Singapore

29.6%

Austria

28.8%

Australia

27.2%

Hong Kong

26.3%

26%

Spain

23%

New Zealand

22.8%

USA

21.8%

Finland

21.4%

Brazil

20.8%

Sweden

19.1%

Denmark

18.2%

Hungary

17%

France

15.3%

Italy (37.6%) has the most attached searchers, followed by Switzerland 33.5% and Germany 31.2%. France is the outlier at 15.3%.
DatingScout, The State of Online Dating 2026

Countries compared: where commitment is the norm

Want a long-term relationship

31.6%Singapore

38.3%USA

Want casual dating

22.9%Singapore

21.1%USA

Men / women ratio

MenWomen

Singapore

73%

27%

USA

70%

30%

Average age

35.6Singapore

39.5USA

Not single

29.6%Singapore

21.8%USA

All countries

Rank by

Country	Long-term	Casual dating	Men / women	Avg. age	Not single
Hungary	69.7%	17.9%	55 / 45	45.8	17%
Denmark	65.9%	18.9%	58 / 42	50.1	18.2%
Sweden	59.2%	15.7%	59 / 41	49.5	19.1%
Brazil	51.9%	24.8%	57 / 43	43.6	20.8%
Finland	51.4%	22.1%	76 / 24	47.7	21.4%
Austria	46.8%	24.3%	75 / 25	45.5	28.8%
France	46.7%	35%	70 / 30	41.1	15.3%
Switzerland	46.1%	24.6%	74 / 27	46.8	33.5%
Germany	44.3%	23.9%	76 / 24	46.2	31.2%
New Zealand	40.8%	19.5%	69 / 31	44.5	22.8%
UK	39.5%	22.7%	72 / 28	44.6	26%
USA	38.3%	21.1%	70 / 30	39.5	21.8%
Spain	36.6%	38.8%	80 / 20	42.6	23%
Netherlands	35.7%	18.8%	79 / 22	47.4	29.6%
Australia	34.9%	28.2%	77 / 23	45.8	27.2%
Hong Kong	34.5%	20.5%	75 / 25	37.2	26.3%
Italy	32.4%	32.5%	77 / 23	47	37.6%
Singapore	31.6%	22.9%	73 / 27	35.6	29.6%

Does online dating actually work?

People met in person via online dating

Nobody yet

–

1 to 3 people

–

4 to 10 people

–

More than 10 people

–

A relationship came out of it

–

Reading the numbers

5 in 8

say the conversation stays chat only: they have never met an online match in person.

38%

have met at least one person; 4.9% have met more than ten.

4.7%

say a relationship came out of it, roughly one in 8 of those who met someone.

Sugar dating, swinging & BDSM: who wants what

Swinging & Open Relationships

5.3%Singapore–

BDSM & Fetish dating

3%Singapore–

Sugar Dating

9.6%Singapore–

Polyamorous relationships

0%Singapore–

Men vs. women: Singapore

MenWomen

Swinging & Open Relationships

6.1%

3.3%

men 1.8× as often

BDSM & Fetish dating

3.9%

0.8%

men 4.9× as often

Sugar Dating

5.8%

18.7%

women 3.2× as often

Polyamorous relationships

equal

17.3% of women aged 18-29 name sugar dating as their goal, among women 45 and older it is just 1.2%.
DatingScout, The State of Online Dating 2026

What rules someone out instantly

Deal-breakers

Uses drugs

–

Drinks too much

–

Has high debt

–

Is significantly overweight

–

Smokes regularly

–

Wants an open relationship

–

Has an OnlyFans account

–

Still lives with parents

–

Spends hours a day on social media

–

Is unemployed

–

Cheated in a past relationship

–

Has had many sexual partners

–

None of these

–

Is too short for me

–

Goes to therapy

–

Has opposite political views

–

Already has children

–

Doesn’t want children

–

Has a different religion

–

Asked what rules a match out instantly, only 14.3% say none of these applies. The top deal-breaker, “Uses drugs”, is named by 51.2%, 7 times as often as “Has a different religion” (7.2%).
DatingScout, The State of Online Dating 2026

Would you date someone who…

Men vs. women: yes or no: World

YesNo

Would you be in a relationship with someone who publishes erotic content on OnlyFans? World

Men

54.8%

45.2%

Women

28.6%

71.4%

Could you imagine an open relationship? World

Men

55.2%

44.8%

Women

41%

59%

Would you date someone who cheated in a previous relationship? World

Men

73.3%

26.7%

Women

57%

43%

Would you date someone who smokes regularly? World

Men

67.1%

32.9%

Women

47.7%

52.3%

Would you date someone who is currently unemployed? World

Men

81.1%

18.9%

Women

44.1%

55.9%

Would you date someone who earns much less than you? World

Men

91%

Women

63.8%

36.2%

Would you date someone with completely different political views? World

Men

81.1%

18.9%

Women

68.4%

31.6%

Would you date someone who uses AI to write their dating messages? World

Men

45.4%

54.6%

Women

37.8%

62.2%

Would you date someone who has children from a previous relationship? World

Men

71.5%

28.5%

Women

72.3%

27.7%

Singapore: not enough answers yet, the world is shown

Does it matter to you how many people your partner has slept with?

World

Men

65%

9.8%

20.3%

Women

42.7%

11.5%

39.6%

No, not at all65%42.7%
Yes, I prefer little sexual experience9.8%6.3%
Yes, a high number would rule them out4.9%11.5%
I don’t want to know the number20.3%39.6%

Singapore: not enough answers yet, the world is shown

How much older or younger may your partner be?

World

Men

26.2%

21.7%

15.2%

36.9%

Women

34%

28.2%

31.1%

About my age (up to 5 years)26.2%34%
Up to 10 years older or younger21.7%28.2%
More than 10 years is fine15.2%6.8%
Age doesn’t matter36.9%31.1%

Singapore: not enough answers yet, the world is shown

Do you want to get married one day?

World

Men

22.3%

32.3%

29.7%

15.7%

Women

34.7%

37.6%

13.9%

Yes, definitely22.3%34.7%
Maybe, with the right person32.3%37.6%
No, marriage isn’t for me29.7%13.9%
I don’t care either way15.7%13.9%

Singapore: not enough answers yet, the world is shown

Who should pay on the first date?

World

Men

19.4%

43%

33.3%

Women

21.4%

24.5%

49%

Whoever asked for the date19.4%21.4%
The man43%24.5%
Split the bill33.3%49%
Whoever earns more4.2%5.1%

Singapore: not enough answers yet, the world is shown

How tall should your partner be at least?

World

Men

59.5%

19.8%

9.1%

Women

25.5%

23.6%

19.8%

12.3%

8.5%

Height doesn’t matter59.5%25.5%
At least 160 cm19.8%7.5%
At least 170 cm9.1%23.6%
At least 175 cm5.8%19.8%
At least 180 cm2.5%12.3%
At least 185 cm1.2%8.5%
At least 190 cm2.1%2.8%

Singapore: not enough answers yet, the world is shown

And how tall are you?

World

Men

10.3%

12.4%

39.7%

30.2%

Women

17.9%

41.5%

34%

Under 160 cm10.3%17.9%
160 to 169 cm12.4%41.5%
170 to 179 cm39.7%34%
180 to 189 cm30.2%2.8%
190 cm or more7.4%3.8%

Singapore: not enough answers yet, the world is shown

What they want in a partner

Most-wanted personality traits

Sense of humor

38.8%

–

Open-minded

47.6%

–

Compassionate

38.5%

–

Verified profile

34.4%

–

Loves traveling

28.8%

–

Enjoys cooking

20.3%

–

Into music/musician

16.8%

–

Homeowner

18.2%

–

Family-oriented

22.4%

–

Enjoys reading

16.5%

–

Most-wanted physical traits

Long hair

39.1%

–

Slim build

29.3%

–

Doesn’t matter

29.9%

–

Athletic build

26.7%

–

Curvy

23.9%

–

Short hair

28.7%

–

Tall

25.3%

–

Clean-shaven

17.2%

–

Short

14.9%

–

Tattoos

9.2%

–

Where men and women differ most in what they want in a partner: Singapore

MenWomen

Share of men and of women who want this trait in a partner, sorted by the gap in percentage points.

Partner: Loves traveling

22.6%

45.7%

Partner: Family-oriented

16.5%

38%

Partner: Homeowner

12.8%

31.5%

Partner: Enjoys cooking

16.5%

30.4%

Partner: Into music/musician

13.2%

25%

Partner: Enjoys reading

13.2%

25%

Partner: Tech-savvy/gamer

15.2%

4.3%

Partner: Sense of humor

36.6%

45.7%

Who’s actually dating online

73.4%Singapore

men

26.6%Singapore

women

36Singapore

years old on average

34.6%Singapore

Millennials, the largest generation

Age

17.6%

–

37.8%

–

23.1%

–

12.4%

–

7.5%

–

1.6%

–

18-24

25-34

35-44

45-54

55-64

65+

Generation

Gen Z

33.9%

–

Millennials

45.9%

–

Gen X

17.9%

–

Baby Boomers

2.3%

–

Men / women, by country

Hungary

55 / 45

Brazil

57 / 43

Denmark

58 / 42

Sweden

59 / 41

New Zealand

69 / 31

France

70 / 30

USA

70 / 30

72 / 28

Singapore

73 / 27

Switzerland

74 / 27

Austria

75 / 25

Hong Kong

75 / 25

Finland

76 / 24

Germany

76 / 24

Italy

77 / 23

Australia

77 / 23

Netherlands

79 / 22

Spain

80 / 20

MenWomen

73.4% men, 26.6% women among the online daters in Singapore in 2026; Hungary has the most balanced pool at 55 / 45, Spain the most male-heavy at 80 / 20.
DatingScout, The State of Online Dating 2026

Average age, by country

Denmark

Sweden

Finland

Netherlands

Italy

Switzerland

Germany

Australia

Hungary

Austria

New Zealand

Brazil

Spain

France

USA

Hong Kong

Singapore

Hungary (45.4%) is closest to gender parity, followed by Brazil 43.3% and Denmark 41.6%. Singapore has the youngest respondents at 35.6 years on average, Denmark the oldest at 50.1.
DatingScout, The State of Online Dating 2026

Children: have them, want them?

Children

I have children, no more planned

–

No children, and I don’t want any

–

No children, and I want them

–

Undecided

–

I have children and want more

–

38.7% already have children; 27% want children or more of them. 23.6% are decided against.
DatingScout, The State of Online Dating 2026

Education, work & background

Education

College Graduate/Bachelor’s Degree

38.3%

–

Postgraduate (Master’s or PhD)

17%

–

High School Graduate

17%

–

Some College

13.1%

–

Vocational/Technical Training

4.6%

–

Other

10.1%

–

Work status

Full-time Employee

57.5%

–

Part-time Employee

9.4%

–

Unemployed

14.6%

–

Entrepreneur

8.7%

–

Freelancer

8.3%

–

Retired

–

Ethnicity

White

21.3%

–

Asian

54.3%

–

Mixed/Other

7.7%

–

Latin

1.4%

–

Black

2.3%

–

Indian

11.9%

–

Arabic

1.1%

–

Free or paid? How singles use dating apps

Time available for dating

I can spend a few hours a week

49.7%

–

I have plenty of time to dedicate

32.6%

–

I have limited time

17.7%

–

Preferred type of dating site

Free with ads

49.7%

–

Affordable options

33.3%

–

Premium features

17%

–

19% would pay for premium features; 47% prefer free with ads.
DatingScout, The State of Online Dating 2026

How big is the online dating industry? Revenue, companies and brands

The most comprehensive online dating revenue analysis on the internet

10.94 billion SGD

combined annual revenue of 72 companies

4.65 billion SGD

Match Group, the biggest company

2.48 billion SGD

Tinder, the biggest single service

55%

earned by companies from USA

Online dating industry revenue 2026: who earns the 10.94 billion SGD? Match Group takes 43% of a market of 72 companies

Match Group

+12

43%

4.65 billion SGD

Hello Group

Momo

18%

1.98 billion SGD

Bumble Inc

FruitzBumble For Friends

12%

1.29 billion SGD

Grindr Inc

586.5 million SGD

FriendFinder Networks Inc.

420.9 million SGD

ParshipMeet Group

414.2 million SGD

66 other companies

+166

15%

1.6 billion SGD

The biggest dating companies by revenue, latest fiscal year

Match Group

4.65 billion SGD

Hello Group

1.98 billion SGD

Bumble Inc

1.29 billion SGD

Grindr Inc

586.5 million SGD

FriendFinder Networks Inc. *

420.9 million SGD

ParshipMeet Group

414.2 million SGD

Spark Networks

250.4 million SGD

PE Digital GmbH

160.1 million SGD

Ruby Life Inc. *

110.7 million SGD

Feeld

109.8 million SGD

SDC Media LLC *

104.3 million SGD

Matrimony.com Limited

72.9 million SGD

Digital Innovation Network Sp. z o.o.

53.2 million SGD

HAPPN

52.6 million SGD

People Interactive (India) Private Limited *

48 million SGD

The biggest dating services by revenue

Tinder

2.48 billion SGD

Bumble

1.04 billion SGD

Hinge

921.2 million SGD

Grindr

586.5 million SGD

Badoo

243.5 million SGD

Pure

133.3 million SGD

Feeld

109.8 million SGD

SDC *

104.3 million SGD

Yubo

87.2 million SGD

Milfarea

53.2 million SGD

Happn

52.6 million SGD

C-Date

43.4 million SGD

Where dating revenue is earned: by the companies' home country

USA

6.01 billion SGD

Germany

653 million SGD

310.5 million SGD

India

161.5 million SGD

Luxembourg

79.8 million SGD

France

60.3 million SGD

Poland

53.2 million SGD

Russia

23.6 million SGD

Finland

17.5 million SGD

Switzerland

16.9 million SGD

Companies from USA earn 6.01 billion SGD of the 10.94 billion SGD: 55% of the market. Germany is a distant second with 653 million SGD.
DatingScout, The State of Online Dating 2026

Revenue of the listed companies, 2020 to 2025

billion SGD per fiscal year

Companies in the chart

Match GroupHello GroupBumble Inc

Revenue by service, 2020 to 2025

billion SGD per fiscal year

Show the revenue of

TinderBumbleHinge

The companies behind the dating services in Singapore

top 15 companies

Company	Services on this site	Revenue
Match GroupUSA	Match, OKCupid, Plenty of Fish, Tinder, Her, Hinge, ChristianMingle, Pairs, Meetic ES, Azar DE, The League, Chispa, BLK, OurTime, Zusammen.de DE, Lexa NL, BlackPeopleMeet, Lavalife, Chemistry, DateHookUp, BBPeopleMeet, LDSPlanet, BlackChristianPeopleMeet, SeniorBlackPeopleMeet, LoveAndSeek, IndiaMatch, Upward, Stir	4.65 billion SGD2025
Hello Group	Tantan, Momo	1.98 billion SGD2025
Bumble IncUSA	Badoo, Bumble, Fruitz, Bumble For Friends, Hot or Not DE, Chappy DE	1.29 billion SGD2025
Grindr Inc	Grindr	586.5 million SGD2025
FriendFinder Networks Inc.USA	Adultfriendfinder, Collarspace, Sexfinder	420.9 million SGD2026 *
ParshipMeet GroupGermany	MeetMe!, Skout, eharmony, Tagged, Parship, ElitePartner DE, Lovoo, eDarling DE, GayParship, AcademicSingles.ch DE	414.2 million SGD2025
Spark NetworksUK	Zoosk, Jdate, SilverSingles, AttractiveWorld, LDS Singles, 60sDating, Lov, SilberSingles DE, EliteRencontre FR, ElitSinglar SV, Partner med Niveau DA, Elittars HU	250.4 million SGD2022
Ruby Life Inc.Canada	Ashley Madison, ePassion	110.7 million SGD2026 *
Feeld	Feeld	109.8 million SGD2025
SDC Media LLCUSA	SDC	104.3 million SGD2026 *
Matrimony.com LimitedIndia	BharatMatrimony, Kerala Matrimony, Tamil Matrimony, Doctors Matrimony	72.9 million SGD2025
HAPPNFrance	Happn	52.6 million SGD2024
Interdate SALuxembourg	C-Date, C Date ES	43.4 million SGD2025
MUZZ LTDUK	MuzMatch, Muzz	37.7 million SGD2025
be2 S.à r.l.Luxembourg	be2, Singles50, 30sDating, 50sdating, Zusammen.at DE, Solteros50 ES, Solteros con Nivel ES, VerliebtAb40 DE, KultivierteSingles DE, Single40sDating, Single60sDating, Zusammen.ch DE	36.4 million SGD2025

How we get this revenue data

45 companies

Published figures, taken from annual reports, stock exchange filings and the company registers of each home country, latest fiscal year available.

27 companies *

Modelled by us where nothing is published: from visitor numbers, the published revenues of comparable companies, stock market data, company size and growth trends.

72 companies

Every company behind a dating service we review, checked again every month and converted at a fixed yearly rate. Quote freely with a link to this page.

* Estimate. Revenue figures of dating companies are almost impossible to find online, so we calculate them for you: comprehensive data analysis and calculation models that take into account the visitors of the services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account. Published figures come from the companies' annual reports, filings and the company registers of their home countries, the newest fiscal year per company. Figures are converted into SGD at a fixed yearly rate. Free to quote with a link to this page.

Quick answers, ready to quote

What percentage of online daters want a long-term relationship?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 40.7% of people looking for a dating site want a long-term relationship and 23.8% want something casual; the share wanting commitment ranges from 31.6% in Singapore to 69.7% in Hungary.

Which country has the most commitment-minded online daters?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), Hungary has the highest share of online daters seeking a long-term relationship at 69.7%, followed by Denmark (65.9%) and Sweden (59.2%); Singapore has the lowest at 31.6%.

How many people on dating sites are not single?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 25.6% of people searching for a dating site are not single: 12.2% are married, 6% in a relationship and 7.4% say “it’s complicated”; the share peaks at 37.6% in Italy and is lowest in France at 15.3%.

What is the average age of online daters?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the average online dater is 43 years old (median 43); Millennials is the largest generation at 34.6%, and the average age ranges from 35.6 in Singapore to 50.1 in Denmark.

What is the gender split on dating sites?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 70.9% of people looking for a dating site are men and 27.4% are women; the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).

How many online daters actually meet someone in person?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 62% of online daters have never met a match in person, 38% have met at least one person, 4.9% have met more than ten, and 4.7% say a relationship came out of online dating.

What is the biggest deal-breaker in dating?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the most common dating deal-breaker is “Uses drugs”, named by 51.2% of online daters, followed by “Drinks too much” (38.6%) and “Has high debt” (37.7%); only 14.3% have no deal-breaker at all.

Would people be in a relationship with someone with an OnlyFans account?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 47.8% of online daters would be in a relationship with someone with an OnlyFans account outright or under conditions, 52.3% would rather not or never.

What do online daters look for in a partner?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the most wanted partner traits are “Sense of humor” (51.4%) and “Open-minded” (49.8%), ahead of any physical trait; the most wanted physical trait is “Long hair” at 39.7%.

How common is sugar dating?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 3.9% of all online daters name sugar dating as a goal, rising to 17.3% among women aged 18 to 29 and falling to 1.2% among women 45 and older.

Will online daters pay for a dating app?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 19% of online daters are willing to pay for premium features, 34.1% want affordable options and 47% prefer a free service with ads.

How big is the online dating industry?

According to the State of Online Dating 2026 by DatingScout, the 72 companies behind the dating services it reviews earn a combined 10.94 billion SGD a year; Match Group is the largest with 4.65 billion SGD (43% of the total), and companies from USA account for 55% of industry revenue.

What is the highest-grossing dating app?

According to the State of Online Dating 2026 by DatingScout, Tinder is the highest-grossing dating app with 2.48 billion SGD in annual revenue, ahead of Bumble (1.04 billion SGD) and Hinge (921.2 million SGD).

Methodology

This page is based on what we ask our readers in 18 countries, constantly updated. All figures may be quoted freely, please link to this page as the source.

For the revenue figures we connect 8 different data sources. Revenue figures of dating companies are almost impossible to find online, so we calculate them for you: comprehensive data analysis and calculation models that take into account the visitors of the services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account. Published figures come from the companies' annual reports, filings and the company registers of their home countries, the newest fiscal year per company. Figures are converted into SGD at a fixed yearly rate.

How to cite this study

DatingScout (2026). The State of Online Dating 2026: Online Dating & Dating App Statistics Singapore vs. the World 2026. Retrieved from https://www.datingscout.sg/online-dating-statistics

All figures and charts: CC BY 4.0. Free to use in articles, reports and broadcasts with a credit to DatingScout and a link to this page.