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Our Review is a general dating website launched by NSI Holdings in June 2002. Although the company is based in the UK, the dating site is home to members from all around the globe, including countries like the United States, Brazil, India and France. Once called lackluster because it didn't have any unique features to set itself apart from its competitors, Cupid underwent a huge revamp last June 2016, adding the now popular features LikeBook and Quiz Matching.

New members at Cupid in June 2024 in comparison

Here you can see how membership figures at Cupid are developing compared to others

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Cupid Members

41,000 from Singapore
Members activity
80,000 active weekly
Gender Proportion
35 %
65 %
  • 1.7 million site visits per month worldwide
  • 70,000 site visits from the UK per month

Although the dating site has been around for a long time, it hasn't blossomed in numbers like its contemporaries. However, the user numbers for are still fairly decent as there are always several people online as proven by the number of people in the chatroom during peak hours. Similar to other matchmaking websites, Cupid is filled with users looking for a serious relationship or marriage. This doesn't mean that you can't look for fun or friendship in this site - in fact, you'll find a large number of users looking for something "not serious" as written on their profiles.

How to Sign Up for Cupid

cupid signup
  • You can sign up via Facebook or Email
  • Registration takes 5-10 minutes
  • The site asks for basic information like age, height, build, etc.
  • After giving personal info, you can take the personality test
  • The personality test can be skipped and delayed for later
  • The site makes use of usernames instead of real names

Similar to other mainstream dating sites, Cupid's registration process is extremely comprehensive. Aside from divulging personal information about yourself, you are also asked about your preferences. For example, the site will ask you for your religion, but will also ask if you have a particular preference when it comes to your partner's religion. You can also start answering the personality test. If you want to start using your account right away, you can always skip the personality test and take it later at your convenience.

Making Contact on Cupid

cupid free search
  • Get suggested matches
  • Customized filter options
  • See who liked your profile
  • Activate 'Full Safe Mode'
  • Send 'winks'
  • Messages are free to send to users who have a premium subscription
  • There is a chatroom

All users get free suggested matches, but only paying members can communicate with them. Just like other dating sites, standard members only get limited contacting features. Free users can only send winks to profiles they like and can customize the site's member search filters. Users without a membership can only send messages to members with a paid membership. You can identify members with a paid membership by the green checkmark icon next to their profile name.

On the other hand, paying members get to send and receive messages, see who liked their profiles, and activate the 'Full Safe Mode'. This feature allows verified users to communicate with premium users.

Cupid Profile Quality

cupid profile
  • User can change their profile information anytime
  • Free users can only see 1 photo from other users
  • All profile information is public by default
  • Verifying your account puts you in the site's list of "safe" members
  • The site has several fields and text boxes you can fill out to make your profile unique
  • The profiles are very detailed
  • The profile information can be changed later

Profiles on are very comprehensive. The site has several text fields which users can fill out to show their personality or preferences. Some of the text fields you can fill out include:

  • Sexual orientation
  • Race
  • Education
  • Religion
  • Income/Employment
  • Physical attributes (Eye color, height, hair color, build)

You can describe yourself in more detail using the text box labelled About Me. What sets Cupid apart from a lot of dating sites is its Personality Sliders. At the bottom of your profile you'll see several attributes with sliders next to them. Evaluate your personality and adjust the sliders accordingly. For example, for the Extroverted slider, you can move the slider all the way to 100% if you are a sociable and outgoing person. However, if you're an introvert, you should keep the slider to 10% to 20%.

Cupid App

cupid app
  • App follows the same blue-on-white theme that the desktop version possesses
  • Cupid's app is only available on iOS
  • Same number of features as the desktop version
  • User-friendly
  • Screens load easily

If you're familiar with Cupid's site, the app should feel very familiar to you. Aside from using the same layout and color scheme, the app is a mirror image of its desktop counterpart except with screens adapted for mobile use.The only difference is that the app uses your phone's location to display matches that are close to your current location. Even if doesn't offer anything new, it's still a great addition, especially for people who want to search for matches and chat with other users on the go.

Cupid Costs and Prices

Free Features
  • Account registration
  • Profile creation
  • Quiz Matching
  • Member search
  • Chatroom
Premium Features
  • Message other members
  • View all photos on other users' profiles
  • See who liked you
  • See who viewed your profile
  • Full safe mode
    only verified users can contact you

Is Cupid expensive or cheap?

In comparison to other providers Cupid is average.

Duration / Credits / CoinsCostsTotal
Premium Membership
Prices only available in GBP, conversion is automatic upon payment
1 Month23.99 GBP / Month23.99 GBP
3 Months20.79 GBP / Month62.37 GBP
6 Months15.99 GBP / Month95.94 GBP
Cupid Prices
Payment Options
  • Credit Card
  • PayPal
Payment discretion
  • Your payment will show up on your credit card statement as "WWW.CUPIDBILL.INFO"

If you wish to try out Cupid's premium membership without committing for a month, you can try their 3-day premium membership for GBP​​​​​​2.97. Your premium membership will be automatically renewed after each payment period.

Aside from's premium membership, you can also avail of Cupid Arrow, a selection of perks you can purchase individually. Here are the perks you can purchase for GBP 4.99 a month:

1. Go up in Search - appear first on search results

2. Priority in Likebook - show up more frequently in other users' suggested matches

3. Stand out from the crowd - Your photo in search results appear larger

4. Free to connect- allow even free members to contact you

5. Incognito - view other users' profiles without showing up on their visitor list

If you purchase 3 or more perks, you get a 30% discount on each perk, so you only have to pay GBP3.49 for each perk in the package.

Special Features

Cupid's special features do more than just enhance the entire dating experience - they also ensure that you match with a person who is compatible to you.


LikeBook is Cupid's suggested matching system. You are shown one random profile at a time with all the necessary information you need about that individual. You can either like the user or message them directly, or move on to the next profile.


Q-Match, or Quiz Matching is the site's unique compatibility test. Cupid finds out more about who you are through statements regarding your personality, hobbies, interests, lifestyle, relationship views and reactions to certain situations. You can either agree or disagree with each statement shown. The more questions you answer, the more accurate your matches are. As an added bonus, you can get a 50% on your premium subscription if you answer at least 50% of all statements.

Cupid Arrow

Just like any other dating site, Cupid has a premium subscription which gives users more perks and benefits. Aside from this subscription service, they also have Cupid Arrow, a collection of perks that you can purchase individually. Perks range from more visibility on search results to the ability to browse the site anonymously.

Safe Mode

To ensure the safety of their users, Cupid has put together a feature called Safe Mode. This feature has three options: Off, Basic and Full. With Safe Mode off, anyone on the website can contact you. With Basic Safe Mode, only members of the website that are deemed reputable are able to contact you. If you have Full Safe Mode on, only verified users can contact you.

Wingman Barney

Wingman Barney is your personal assistant on the website. He will contact you through the site's messaging function and give you tips and advice on how to success in online dating. He will also regularly give you reminders about things that you're lacking on your dating profile.

Our rating

Signing Up: 4.0 / 5
Making Contact: 3.0 / 5
Profile Quality: 5.0 / 5
App: 3.0 / 5

Editor's Conclusion Author Chris Pleines
Chris Pleines
Founder of Datingscout and Author of the book "Online Dating for Dummies"
As far as matchmaking sites go, Cupid is a keeper. There are just so many things to do on the site to keep you entertained. Aside from finding matches, you can also answer the quiz, complete your profile and swipe left or right on LikeBook. The inability to communicate with others for free will definitely dissuade some people, but once you're a premium member, you will be privy to a whole lot of features and perks to make the entire experience more enjoyable.

Cupid FAQ


Who owns is owned by NSI Holdings Limited

Is free to use?

You can create an account and fill up your profile for free. You can also search for matches at no extra cost, but you need to pay for a premium membership to message others.

Is legit? is owned by a legitimate company with legal rights to operate a dating website. Also, the site has been around since 2002, which proves its legitimacy.

When was established?

The site was created in June 2002.

Where is's headquarters located?

The headquarters for NSI Holdings can be found in London.

Is there a android app?

As of the writing of this review, is only available on iOS.

What can I use for my sign up?

You can register using your email or your Facebook account.


How does work?

After creating an account, the website will ask personal details from you, including your match preferences. Answer the quiz to reveal more of your personality - the more items you answer, the more accurate the suggested matches are. You can also search for matches through the free search function. Once you've found a match, you will need a premium membership in order to contact them.

Can I save my search filters?

Unfortunately, you cannot save filters on the search function. You will need to set your filters each time you search for other members.

How do I reach customer service?

You can send them an email at

Is there any other way to download the apk?

If you can't download the app, it may be because it's only available for iOS users. If you're an iOS user and you're having trouble downloading the app, you can access the website via your mobile browser and click on the download link on the homepage. For safety reasons, please do not download the apk from dubious sources

What do I do if I spot fake profiles?

If you suspect that another user's profile is fake, you can contact customer support and report them. Alternatively, if you would like to see less fake profiles, you can turn your safe mode to Basic of Full.


How to unsubscribe

Subscription are automatically renewed, so if you don't want Cupid to keep charging your credit card, you can turn off automatic billing renewal. Just go to My Account, and then click the Billing HIstory tab. you need to confirm that you are indeed the owner of the account by typing in your password. Once this is done, you can now call their cancellation hotline at 1-800-840-1726 to continue with the process.

How to delete account

To delete your account, you need to go to My Account, and then click the Remove Account option. The site will confirm that you are indeed the owner of the account by verifying information such as your password. After that, you need to call 1-800-840-1726 to request the actual account removal.

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Contact details

Company:NSI Holdings Ltd
Address:19 Bolsover Street, London W1W 5NA