Sugarbook Review July 2019: Finding love in a business deal

Last updated: March 2019

Our Review

Sugarbook is an online dating site that connects sugar babies to wealthy benefactors. Its main premise is to be a platform where people can connect, meet and develop mutually beneficial relationships. Being the first online dating platform in Asia centered around sugar dating, the site defines a sugar baby as someone who enjoys finer things in life and seeks companionship while a sugar daddy is a financially comfortable person looking for someone to pamper and spend money on. According to founder, Darren Chan, financials is a major factor when it comes to choosing a suitable partner hence the birth of Sugarbook.

With desktop and mobile app functionality, this site lets you stay connected and updated to prospect partners anytime and anywhere you go. A premium account also unlocks cool features such as advanced search features, unlocking read receipts, unlimited messaging to all profiles, getting to see who has saved you as favourite and so much more.

Member Structure

Members

200,000 from Singapore

Members activity

500 daily logins

Gender Proportion

70 %

30 %

You get a personal profile which you can fill out

There are 300-500 users online every day
Female members are mainly from Malaysia, Singapore, the Philippines and Indonesia.
The ratio of female members to male members is 7:3

From the 200,000 registered members, 100,000 of those accounts are active. On a daily basis, the website has 300-500 online users. Majority of the female users are from Malaysia, Singapore, the Philippines and Indonesia. The sugar babies (with ages early 20s to mid 30s) greatly outnumber the sugar daddies (ranging from mid 20s to early 50s). Most of these sugar babies are college level availing the dating site's Student Program. Over all, the data reflects that being a sugar baby can be quite hard with the sheer amount of competition. But if you are a sugar daddy, you are sure to have a plethora of options to choose from. On a free account, up to 5,596 people can be browsed, sugar babies and daddies alike.

18-24
25-34
35-44
45-54
55+

Signing Up

2-5 minutes of registration process
Need to be 18 years old and above to register
Email verification
Users can sign up using their email address or Facebook account

Signing up is quite easy and uncomplicated. You may choose to create your own account from scratch which is very straightforward in itself or you may log in via Facebook. If you opt to manually create your own profile, you will be asked what is your gender and if you are looking for a sugar baby or a sugar daddy. This categorises you into either the role of a sugar daddy or a sugar baby. From there, you will be asked to input your display name, email, and referral code if applicable. And voila! You have your account. You will need to confirm your email after for verification purposes. Once verified, you are now able to personalise your profile and start browsing. Do take note that you will not be able to send messages yet or to share private photos unless your profile has been approved. The approval process usually takes 24 hours and 48 on a busy day.

Making Contact

Contact via free search
You can't view received messages on free account
You can favourite others but you can't see who had favourited you on free account

Sending messages to other users is free for everyone
There is a chatroom
Messaging others is free.

To make the most of this website, you may want to upgrade your account to premium. The main ways of making contact are the following: you can browse, favourite other people, see who had favourited you in turn, and send messages to each other. However, on free account, you can only search and favourite your picks. Otherwise, you will not be able to read their messages to you and see who had favourited you. Although the site notifies you whenever someone favourites you, you have no way of knowing the profiles of those who did on a free account. There is a chat function but unless you are on premium, it is very limited. Searching people from other locations such as United States, London, Australia and etc will sadly not be available for free. You can only browse Singapore-based members. Altogether, the best thing to do is to upgrade to premium if you are inclined to connect with others and widen your net.

Profile Quality

In case of fake profiles, you can email customer service
You can view other members' profiles for free
Very in-depth profile information is available from looks to ethnicity, lifestyle expectation, net worth, annual income, smoking and drinking habits

The profiles are very detailed
The profile information can be changed later
Profile pictures are visible to everyone for free

You may personalise your account by adding personal info, public and private photos, location and description of who you are and what you like. For personal info, you are asked about your height, body type, ethnicity, eye colour, hair colour, occupation, education, relationship, children, smoking, drinking and language. You proceed to upload public and private photos (which you can choose to share with specific people). The private photos can be shared as soon as your profile has been approved by Sugarbook. The site can automatically detect where you are but you may opt to set the location from wherever is preferable to you. Lastly, you may also put in a brief description of who you are as a person, what you are looking for and what are the things you like. This will make your profile engaging and increases your chances to score potential sugar daddies or babies.

App

Available on Apple and Google Play
It has a sleek and minimalist design
Very easy to navigate and intuitive
Cannot log in if your set location is not in Singapore

The mobile app is a simple and easy to use, convenient counterpart to the Sugarbook website. You may log in your already existing account or sign up. It follows the same registration process as that of the website. What makes this stand out are the search filters. You may opt to search others depending on who 's recently active, nearby, featured, and in college. This provides mobility for members who are always on the go and gives them the opportunity for impromptu meet-ups. You are also notified if you have any messages, favourites and profile views. All in all, this is a great app that complements the services Sugarbook offers and provides mobility to its members.

Real Life Review

"I first signed up on this website when I was in college. I was a struggling student and a friend of mine recommended this website to me. At first, I was dismissive. I didn't think this would work. But I said I have nothing to lose since I can get a premium account for free using my college email. I was not really invested in it and barely opened the site until one day, my sugar daddy DMed me. He was smart, charming and witty. He provided for me, not only financially but also emotionally. He has the maturity I can't find in my peers. If it weren't for this site, I might never have gotten to meet him." - Mai (23)

Design and Usability

Both the website and the mobile app's designs are sleek and easy to use. Since the demographics of Sugarbook are sugar daddies and sugar babies, the design of this website is something that amends with both the old and the young. It is very straightforward in a sense that there are only a few clickable items which will not confuse the older demographics (who are also very busy to actually relearn a whole newfangled app). However, it does not completely alienate the younger demographic by being classy with its white design, sophisticated font and minimal background. It exudes the aura of money and maturity. The usability is quite good in this one. You don't have to be tech-savvy to have a grasp of the how-tos in this site. Updating your profile, browsing and messaging people is relatively quick and easy. The site takes a short time to load which is partly due to its crisp, minimalist design.

Sugarbook Costs and Prices

Free sign up
Free but limited messaging to other profiles

Hide your online status, join date, and last login country
Advanced Search Features
Unlock Read Receipts to see if the recipient has read your message
Unlimited messages to all profiles
View who saved you as favourite
Get to see who viewed your profile

Duration / Credits / Coins	Costs per month	Total
Premium
1 Month	49.95 USD / Month	49.95 USD
3 Months	42.95 USD / Month	128.85 USD
6 Months	35.95 USD / Month	215.70 USD

Is Sugarbook expensive or cheap?

In comparison to other providers Sugarbook is expensive.

Bank Transfer
Credit Card
Online Bank Transfer
Bitcoin

All 3 and 6-month memberships are billed up front at the time of the payment. This information is displayed on the payment page before you agree to the charge. The page will display the total amount of the charge as the “amount billed today.” The site does not provide full or partial refunds. The subscription will be automatically renewed.

Take note that if you have an active subscription, you will need to cancel the subscription with your respective payment merchant to prevent future billing, even if/when you have already deactivated your account.

Special Features

Student Program

Female college students are given free premium accounts as long as they register using their university email or show proof of enrollment. This makes it easier for students to connect with their Sugar Daddies.

Our rating

Signing Up:	4.0 / 5
Making Contact:	2.0 / 5
Profile Quality:	4.0 / 5
App:	4.0 / 5
Real Life Review:	4.0 / 5

Editors Conclusion

Sugarbook remains true to their tagline, "Where Romance Meets Finance," with its boldly transparent and upfront way of connecting individuals who are in need of financing to the financers seeking meaningful relationships. Sugarbook drives home the idea of mutualism where both parties can benefit from "sugar dating." The juiciest part about this website is its student program where female students can get premium accounts for free as long as they register using their respective university emails. Privacy is a major plus since the site prides itself with utmost discretion when it comes to its members and their personal information. Both the website and the app have minimalist designs that make it easier to navigate. The major setback is being unable to read direct messages unless you have upgraded your account to premium. Although the premium account that unlocks advanced features can be a bit pricey, some may see it as a good investment in a long run. However, if you are not much into finding love in a business deal and prefer the more traditional way of casual dating, check out our other Casual Dating sites.

FAQ

Does Sugarbook offer refunds on memberships?

No, they do not.

Why can't I message others?

Sugarbook needs to approve your profile and public photo first before you can start messaging.

I am a male sugar baby and I signed up using my university email. How come I am still not a premium member?

Sugarbook's student program is only applicable to female students

How long does it take for a profile to be approved?

The approval process of profile and photo usually take up to 24 hours. However, if the site is having a huge volume of traffic, the process may take up to 48 hours.

How do I receive a free premium membership?

To be upgraded to a Premium College Sugar Baby account, you must change your account email address to your university email address. Usually, these email addresses end in .edu.

Will I still get charged from subscription if I had deactivated my account?

You will have to cancel your subscription first with your respective payment merchant otherwise, you will still be charged even if you had deactivated your account.

I received a suspicious email. How do I report a phishing scam?

Please report all phishing emails by clicking the report phishing feature within your email client and/or email website (most email websites and clients have this feature). If you know which member may have sent this to you, you may send an email to support@sugarbook.com from the email associated with your Sugarbook account with any important details you have.

How do I hide my join date or activity?

Premium Members can hide their join date or activity by going to the Settings section of your account and clicking the button next to the “Join Date” and “Your Activity” option. Turning these setting to “Hidden” will hide join date and activity from their profile.

Will a member I blocked be able to view my profile?

No. Once you have blocked another member, they will no longer be able to message you, view your profile, or see your profile in his/her search results.

I paid for a 3 or 6 month membership, but was charged more than I expected.

All 3 and 6-month memberships are billed up front at the time of the payment. This information is displayed on the payment page before you agree to the charge. The page will display the total amount of the charge as the “amount billed today.” Sugarbook does not provide full or partial refunds.

How do I restore my deactivated account?

Simply log into your deactivated account to reactivate.

If I deactivate my account, will my Premium Membership period be placed on hold?

No. Deactivating your account will not put a hold on your membership period. Membership packages expire exactly the specified number of days later from initial purchase date, regardless of your account status.

How do I prove my identity after my photos were denied?

Kindly send Sugarbook a photo or scanned copy of your government issued photo ID and they will be happy to approve your photo(s). You may blur out all personal information, as they only need to see your photo. Email the photo from the email address associated with your account to support@sugarbook.com

How do I allow and deny permissions to private photos?

You can view all of your private photos shares on your Photo Permissions Settings page.

How can I search for a member by username?

Click “Search” and look at the bottom left menu where it says ‘Profile Text’. Simply enter the username in this text box and then click the Search button

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Infos

Company:	The Sugarbook
Address:	C-23-13, Empire Damansara, Jalan PJU 8/8, Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan.
E-Mail:	hello@sugarbook.com

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