Sugarbook Statistics Singapore 2026
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Sugarbook in Singapore: the numbers that matter
Singapore8,430 people in Singapore actively use Sugarbook in 2026, with interest 47% lower than a year ago.
35% of Sugarbook members in Singapore are men, 65% are women.
41% of Sugarbook members in Singapore belong to Gen Z, the largest generation; Millennials make up 37%.
13.4 million SGD was the revenue of SUGAR BABY PTE. LTD., the company behind Sugarbook, in 2026.
3.0 / 5 is the Trustpilot rating of Sugarbook from 40 reviews.
How many people use Sugarbook in Singapore
Member numbers you find online are usually very inaccurate, so we estimate how many people are really on Sugarbook from traffic data and interest in the service, updated monthly. (November 2026)
Sugarbook had an estimated 8,430 active members in Singapore in November 2026. Interest down 42% against the previous quarter, -47% against a year ago.
Who uses Sugarbook in Singapore
41% of Sugarbook members in Singapore belong to Gen Z.
From the age distribution of Sugarbook members: Gen Z 14-29, Millennials 30-45, Gen X 46-61, Boomers and older 62-80.
What users say about Sugarbook
SUGAR BABY PTE. LTD.: the company behind Sugarbook
Revenue figures of dating companies are almost impossible to find online, so we calculate them for you. SUGAR BABY PTE. LTD. does not publish its revenue. Our figure is an estimate from comprehensive data analysis and calculation models that take into account the visitors of its services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account.
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Quick answers, ready to quote
How many people use Sugarbook in Singapore?
According to DatingScout, Sugarbook has about 8,430 active members in Singapore in 2026 (published member count: 15,000). Interest down 42% against the previous quarter, -47% against a year ago.
What is the gender split on Sugarbook?
According to DatingScout, 35% of Sugarbook members in Singapore are men and 65% are women in 2026.
How old are Sugarbook users?
According to DatingScout, the largest age group on Sugarbook in Singapore is 25-34 (34% of members); Gen Z account for 41%.
Is Sugarbook bigger than Ashley Madison?
No: according to DatingScout, Ashley Madison has about 11,000 active members in Singapore against 8,430 for Sugarbook.
The State of Online Dating 2026
SingaporeBeyond Sugarbook: what singles tell us in our own survey, the State of Online Dating.
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More about Sugarbook
Sources: DatingScout revenue estimate from app store, traffic and company data (2026); Trustpilot (40 reviews, November 2026); DatingScout member estimates based on company statements and traffic data. Age and generation shares are DatingScout estimates. Last update 9 October 2026.